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MEDIA PLANNING & MEDIA BUYING


5) MEDIA PLANNING & MEDIA BUYING

We study the best distribution of advertising investments on all the media. We plan spaces, considering how, where, when in relation with budget measures, in accordance with the product, and the target object to the message of the advertising campaign. We verify the communication strategies and marketing activities adopted from the competition by making the perfect media plan for the brand, maximizing the investment.

 

Analysis and mapping media with respect to messages and target

Selection of the type of publication in accordance with the relevant bands:

  • Monthly, with special initiatives
  • Weekly
  • Daily (during periods of high concentration of sales campaigns, events, exhibitions, or particular times of the year, etc …)
  • Web sites
  • Online magazines
  • Blogs/social channels

Personalized Campagne outdoor billboards and / or mobile (bus-tram)

 in the cities / places of interest in Italy and abroad

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